YOUR BUSINESS GOALS AND VISION

Regardless of whether your business is 10 years old or brand new, in order to reach your goals, you need to have a map. The first step it to know where you are beginnning. In a way, it's like a fun board game, and you have to be able to put yourself on that first square and then be able to see the whole board with the long, windy road that ends up at a your chosen destination, your fully developed business.

 

Along the way, there are business goals and challenges to overcome, and you need to make the best choices that will help you to reach your end point.

If you don't know where you are going, your choices will always be in reaction to present issues rather than a long term vision. In order to take your business to the top you need to:

•  Have a picture of what it will look like.

•  Know the route and steps to follow.

•  Have a map to guide you.

 

Maybe you are like I was. I knew the term strategic planning, and I understood the concept. but it was a little vague as to how to do it. In my earlier businesses I  had some goals, but the huge obstacles stopped me. The road to follow was there in the back of my mind but sort of lost in the fog, just out of reach and fuzzy. I couldn't connect the goals with any real purpose. Why? I was too  busy dealing with day-to-day issues and trying to earn money. When I did have some time, I chose  to work on creative projects because that's what I enjoyed.

Example:

One of my clients, Brian had a small business repairing bicycles out of his garage. He was great with mechanics and he was happy wearing his greasy apron with a wrench in his hand. His business was  struggling because he couldn't see that he needed to move away from identifying as a mecahnic.

He said he wanted to develop a larger business and rent a store front shop. However, he was blocked by his resistance to hiring and managing employees. His long term business vision and goals were unclear. He was making major decisions based on his comfort level. Once he decided that having a successful and lucrative business was more important than his resistance to having employees, he was then able to see a bigger picture of where he was going and look for ways to gain confidence as a manager and entrepreneur.

Most small business owners:

•  Know what they don't want but not what they do want.

•  Make decsions based on comfort level or enjoyment.

•  Don't make time for long term planning.

Do you want to clarify, sharpen and re-focus your vision and goals?

Do you need to write a small business plan but don't know where to begin?

Start with scheduling a free 30 minute strategy call with me. I will listen and help you get clear about the next step.

Download my Create a Map of Your Business program and have it in minutes.